Marketing Manager

The Oakland Raiders

Full Time
The Oakland Raiders
Alameda`, CA

Job Details

Position Overview

The Marketing Manager, under the direction of the CMO, creates and executes comprehensive, innovative marketing and communication plans to drive ticket sales, increase fan engagement, and continue to build brand awareness for The Oakland Raiders. They will work closely across all departments to create collaborative marketing programs as well as the League office to execute NFL club marketing initiatives.


Essential Job Functions 

  • Develop and implement marketing plans and campaigns involving traditional and non-traditional media.

  • Partner with external agencies and in-house resources in the development of marketing and sales collateral.

  • Place advertising schedules directly with media partners and through media buying agencies, where applicable.

  • Identify, develop and implement new and innovative marketing opportunities and strategies focused on increasing brand awareness and driving additional revenue opportunities.

  • Lead all digital marketing campaigns including social media marketing, mobile marketing and all email advertising campaigns; ensure that all revenue is properly tracked.

  • Monitor web traffic and digital marketing results to provide for optimum performance.

  • Work closely with Sponsorship and Business Development on marketing needs for partners.

  • Work closely with Corporate Partnerships to leverage sponsor activation and ensure marketing-related contractual obligations are being met.

  • Circulate efficient and accurate reporting, detailing results of digital marketing campaigns and make recommendations for improvement.

  • Manage and protect the Raiders’ brand integrity by reviewing and approving all internal and external materials to ensure adherence to brand guidelines.

  • Responsible for data generation through on-site and in-market strategies.

  • Work closely with in-house and PR firms to maximize media coverage of events.

  • Lead regular cross functional marketing program meetings.

  • Liaison with the club business functions at the NFL across all marketing initiatives.

  • Create opportunities for the Raiders to create best in class examples for sharing among League partners.

  • Source and develop promotional items for giveaways.

  • Create in house presentations.

  • Manage assigned areas of the marketing budget.

  • All other duties as assigned.



  • Bachelor’s degree.

  • 3-5 years as a full-time marketing professional with a proven track-record of executing cogent plans at/under budget that have produced measurable results.

  • Understanding of sports marketing, branding, sponsorship and client services.

  • Must be comfortable presenting to the organization.

  • Must be comfortable driving both the vision and execution of all elements of marketing plans.

  • Knowledge of digital marketing in all facets — mobile, digital, social -- including re-targeting and SEM.

  • Excellent written and verbal communication skills.

  • Excellent copywriting and proofreading skills.

  • Thorough knowledge of print production.

  • Excellent organizational and time management skills; strong attention to detail.

  • Work well in fast paced, team-oriented environment.

  • Demonstrated commitment to teamwork along with integrity, creativity, flexibility, tenacity, a good sense of humor and a high level of energy.

  • Able to take constructive criticism and change direction to suit operational needs.

  • Passion for values-led marketing.

  • Expertise in Social Media (Facebook, Twitter, etc…) and emerging Social Networks.

  • Proficient with MS Office Programs: Word, Excel and PowerPoint.

  • Proficient with Mac and Mac OS.

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Note: This position was originally posted on the Oakland Raiders employment site. To ensure that your application is considered for this position, please tap "Apply" below to apply for this job on the Oakland Raiders employment site.

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