Senior Coordinator, Marketing

USA Football

Full Time
USA Football
Indianapolis, IN

Job Details





The Sr. Coordinator, Marketing is responsible for the day-to-day management of USA Football’s email marketing initiatives. This includes executing email marketing campaigns end-to-end, including planning, set-up, QA testing, execution, reporting and A/B testing. The Sr. Coordinator, Marketing must be a problem solver and detail-oriented, able to support execution of marketing initiatives and campaigns for USA Football products and services.

Duties and Responsibilities:

  • Manage email marketing campaigns end-to-end, including planning, targeting, set-up, QA testing, execution, reporting and A/B testing
  • Maintain marketing lists and help fuel growth and ensure CAN-SPAM compliance
  • Support content, products and programs through overall development and execution of marketing campaigns
  • Manage promotional campaigns related to USA Football programs
  • Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders
  • Stay current with best practices, strategies, and industry standards related to email
  • Perform detail work required for the day to day development and execution of marketing initiatives, including writing copy
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience

Skills and Experience Required:

  •  2+ years of email marketing experience, including strategy, implementation, CAN-SPAM compliance, analytics and reporting
  • Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies
  • Strong knowledge of HTML/CSS and ability to learn technical and project management systems and in-house tools quickly
  • Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines 

Skills and Experience Preferred:

  • Exceptional written and verbal communication skills, including collaboration with remote employees and direct sales copywriting and editing
  • Proven success in writing marketing-based copy; experience with voice and tone as it relates to a brand
  • Knowledge of additional analytical and database tools a strong plus
  • Familiarity with planning, implementing and analyzing online marketing initiatives across multiple online channels
  • Experience with ExactTarget/Salesforce Marketing Cloud software
  • Experience with SQL and AMPScript languages within ExactTarget/Salesforce Marketing Cloud a strong plus
  • Experience designing and executing online customer experiences and/or implementing online marketing programs
  • Proven working experience in digital marketing and driving inbound leads and conversions
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Background with Adobe Creative Suite including Photoshop

Education: BA/BS Degree 


  • Full-time, exempt position located at USA Football's headquarters in Indianapolis
  • All employees must pass a background screening and provide professional references


AAP/EEO Statement 

USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category. 

About USA Football

USA Football designs and delivers premier educational, developmental and competitive programs to advance and grow the sport. As the sport’s national governing body, member of the U.S. Olympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players. Follow us on  Facebook or on Twitter.

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