Ford Field Management, LLC is Detroit’s premier sports and entertainment destination and is the game day home of the Detroit Lions. Throughout the year, Ford Field hosts events such as concerts, motorsports, college and high school sports, high school and college graduations, and more. Ford Field also has space available for conferences, meetings, and banquets. Ford Field has hosted major events such as Super Bowl XL and the 2009 NCAA Men’s Basketball Final Four.
Ford Field Management and the Detroit Lions currently have a need for a Manager of Business Analytics. This position is based out of the Ford Field stadium located in Downtown Detroit. This position will report to the Director of Business Strategy & Analytics. We will accept applications for this position until 11:59PM on July 28, 2017.
The Manager of Business Analytics will support business operations by being the technical lead in developing analysis for key revenue generating projects. The position will build business cases and provide insights/recommendations based on data analysis, market demand and data modeling to support growth in the following areas:
- Business Development – Develop business case studies that highlight proven success stories to help improve future decision making and produce incremental revenue.
- Strategy & Analytics – Analyze trends and make recommendations for ticketing, marketing and operations to ensure business units are continually improving. Consolidate disparate data sources into automated dashboards and reporting tools that aid in generating actionable insights.
- Consumer Insights – Conduct research and data analysis to better understand consumer behavior and ultimately drive decisions to provide a better fan experience.
- Reporting– Technical lead in the development of key reports, dashboards and analysis to be utilized by business units and senior leadership.
ESSENTIAL FUNCTIONS (including, but not limited to):
The Manager of Business Analytics will have daily responsibilities including, without limitation, the following:
Improve upon processes for gathering, storing, and reporting data to provide better recommendations
Design new and manage existing predictive/statistical models (i.e. retention, pricing, and consumer behavior) for various projects to optimize business performance and enhance subsequent reporting
Develop revenue simulation/forecasting, elasticity of demand and regression modeling
Integrate new data sources to support and enhance sales analytics and predictive modeling output
Assist in the development of the data warehouse and the connection of new/existing data sources
Implement targeting segmentation and marketing automation schemes to assist marketing initiatives
Build data models for future marketing impressions and CTR to drive sales to business units
Drive initiatives centered on the consumer life cycle (acquisition, on-boarding, engaging, & retaining)
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels
Integrate ticketing database into targeted marketing efforts to boost engagement, open rates, etc.
Create conversion funnels based on marketing and advertising spend
Deliver qualitative and quantitative customer centric analytics to better understand our fans
Structure sales data to analyze and identify improvement opportunities for sales personnel
Develop presentations, reports and automated dashboards based on underlying code for leadership
Includes daily collaboration with members of the Ticketing department as well as cross-functional teams including IT, Marketing, Finance and Corporate Partnerships, etc.
Complete ad-hoc projects, analysis, and other duties as assigned
Will be motivated, reliable, and able to work independently or as part of a team
Outgoing and ambitious, looking to be a solution provider and help assist other teams when needed
Maintains professionalism when communicating with internal and external contacts
Will accurately and efficiently meet deadlines while maintaining a strong attention to detail
Will gather and analyze information to develop solutions quickly and effectively
Adaptable, persuasive and demonstrate ability to solve problems
Developed influencing skills and work successfully in cross functional teams
Will adjust work schedule to meet departmental demands
Maintain appropriate information confidential
Will advise supervisor if activity begins to deviate significantly from specified essential functions
Will accept other responsibilities and duties required by the supervisor consistent with the
objectives and essential functions of this position. Such responsibilities shall be incorporated
into the position description if they are ongoing
Minimum of 2 years of business intelligence or related experience
Experience with R, Python, SQL or other computer programming
Experience with Veritix or Ticketmaster ticketing platform
Experience building detailed presentations for senior leadership utilizing PowerPoint and CRM
Experience working with large volumes of data and cleansing data for analysis
Experience in professional sports, particularly sales and marketing is preferred
Ability to apply knowledge on predictive modeling, time series analyses, machine learning to solve large scale business problems, to research and create cutting edge solutions.
Knowledge of fundamental concepts of marketing, such as positioning, segmentation, consumer behavior, etc. Understanding digital ecosystems and metrics available for collection and analysis.
Ability and willingness to learn and adapt to new programs
Collaborative, team-first leader who excels in creating efficiencies in all sales/service processes
Results driven and demonstrates a competitive nature in regard to personal goal setting, achievement, and the ability to consistently deliver
Highly motivated strategic leader who is a self-starter
Strong communication skills, both verbal and written
Strong interpersonal and customer relationship building skills
Possess a high level of poise and professional demeanor
May require work out of both the Ford Field Management Office and the Allen Park Training Facility
To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.
Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. NO CALLS or EMAILS PLEASE.